Who We Are

Solutions for Success

Founded in 2018, we are a Sydney-based business consultancy specialising in strategic human resources support. We work remotely with a number of clients around Australia and internationally. amplifi HR enables your business to thrive and scale through your people and culture.

We are strategic and operational – when it comes to building high performance cultures, we can see the big picture and we can also implement it. We know what makes great cultures tick. We partner with you and your team to deliver creative people and culture solutions and recommendations on how to operationalise them.

Whether you require outsourced human resources support, advice on setting up HR for your start-up, or a specific project piece of work, we can build on your foundations and amplify your business.

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Annaliese van Riet

Founder | People & Culture Strategist

Annaliese van Riet is a people, culture and human resources leader and strategic thought-partner. She focuses on unlocking potential and scaling your businesses through your people & culture.

Annaliese is a Certified Practicing HR Professional (CPHR) accredited by the Australian Human Resources Institute (AHRI).  

Annaliese draws on her experience leading human resources functions to build and strategically align organisational ecosystems that enable high performance & effectiveness, by empowering diverse and inclusive teams, enabling agile skill development and solving critical business problems.

Annaliese has a strong reputation for unlocking organisational performance. Annaliese has worked at the senior leadership level across the spectrum of start-up, scale-up and mature organisations, both private and publicly listed. These experiences have been predominantly through times of significant transition (high growth & contraction, pre-IPO/acquisition and industry disruption). I have performed HR roles across several employment jurisdictions including Australia, New Zealand, UK and Europe.

Annaliese believes that true innovation and curiosity happens when everyone has room at the table and the tools, resources and opportunity to excel. Her passion is building programs and initiatives that enable organisations to grow and empower more inclusive company cultures and cultivate diverse teams from all backgrounds, experiences and perspectives.


Sydney, NSW, Australia

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